Museum Souvenir Sales Hit Record as “Phoenix Crown” Magnet Reaches Million-Mark

On March 25, 2025, the National Museum of China's popular souvenir—the "Phoenix Crown" fridge magnet—surpassed one million sales, driving total revenue from the Phoenix Crown cultural products series beyond 100 million yuan, a record in the museum's history. This souvenir, inspired by the Ming Dynasty's Empress Xiaoduan’s crown, has significantly boosted public interest.（Photo/National Museum of China）
By Jiang Xiaobin, Fu Rui and Li Xuanyu(intern)/China Youth Daily