Young people are becoming a major force in boosting domestic demand and holiday consumption during the Spring Festival. Across China, youth-oriented events, pop-up markets, and cultural activities are pulling in visitors and energizing holiday sales. Many young consumers are drawn to trendy products with cultural flair and social appeal, from China Chic fashion to themed festive goods. Meanwhile, young volunteers and entrepreneurs are helping keep supply chains running and creating new shopping experiences through small businesses and online promotion. With backing from local Communist Youth League organizations, this momentum is helping turn holiday enthusiasm into lasting consumer growth.
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Photo/China Youth Daily
By Li Yue, Chen Yujia(intern),Yang Baoguang/China Youth Daily
