Chinese youth are personalizing backpacks with keychains featuring pop culture characters and literary IPs. These accessories, often priced under $5, serve as both fashion statements and social connectors.The trend has gained traction on social platforms, with related topics amassing over 86 million views. Even institutions like the National Library are launching popular keychain series, tapping into the growing "emotional consumption" market.(Photo by Zhao Di and Meng Peipei/China Youth Daily)
By Wang Xinyuan,Li Yuanyuan,Cai Xinyue(intern) and Meng Peipei/China Youth Daily
责任编辑：叶雨婷
