How DIY Fan Merch Became Gen-Z's Social Passport in China

中国青年报客户端  |  2025-06-30作者:王梓元

In China, “fan-made merch” has become Gen Z’s social currency. From postcards to keychains, young people design and trade these handmade items at concerts, esports, theatre, and even racing events—breaking the ice with strangers, building friendships, and turning passion into a tangible connection. 💌🎭🎮🏎️ (Photo by Song Wei)

By Jiang Xinyi(Intern), Wang Ziyuan, Dai Na, Lu Anyi, and Guo Shaoming / China Youth Daily

责任编辑:叶雨婷   编辑:郭艳丽